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The current exhibition entitled DONNE IN EQUILIBRIO 1955/1965, curated by Stefania Ricci and Elvira Valleri, is dedicated to the affirmation of female identity in a decade symbol of Italian society. An era in which women become the protagonists of the changes taking place, as witnessed by the figure of Wanda Ferragamo, heir to the entrepreneurial culture of her husband Salvatore and creator of its development.

From 1960 until her death on 19 October 2018, Wanda Miletti Ferragamo was the head of the Salvatore Ferragamo brand, constantly seeking a balance between her work and family.

In August 1960, when her husband died, instead of closing the business, she decided to transform an artisanal workshop for women’s shoes into a fashion house, where her children could continue the tradition of innovation and creativity that Salvatore had begun. Wanda Ferragamo did not like to talk about herself or boast of her success. This is why we decided to honour her memory with an exhibition that examines the complexities of what it was to be a woman in ltaly between the fifties and sixties, when she changed the course of her life. They were the years that carne to be known as the economic miracle, a time of profound change for the country, when women were entering different sectors of ltalian society, helping to build the ltalian republic. Through objects, clothing, artworks, videos and photographs, the exhibition traces the activities and choices of women of different ages, including those who gained entry to fields of work previously reserved almost exclusively to men.

The exhibition at Palazzo Spini Feroni is completed with two contemporary projects: a documentary of interviews with young women, between 18 and 35 years old, on the themes present in the exhibition curated by Rampello & Partners Creative Studio and a digital path , curated by two students of the Arts Curating course of Istituto Marangoni Firenze,  featuring eleven international artists.


INFORMATION
Piazza Santa Trinita, 5, 50123 Firenze
Tel. 055 3562466 / 846
receptionmuseoferragamo@ferragamo.com
museoferragamo@ferragamo.com
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