CUBO is the corporate museum of the Unipol Group, created in 2013 for sharing experiences through the language of culture, imparting the values of the Unipol Group and contributing to the cultural growth of the areas and communities where it operates.
It promotes culture and serves as a meeting point for the melding of experiences, partly thanks to partnerships with institutions and associations that have been working in this field for years.
It proposes meetings, workshops, educational activities and shows year-round to offer the public opportunities for in-depth discussion and entertainment relating to current affairs, protection, innovation, art and memory.
CUBO collects, preserves and enhances the Group’s historical and artistic heritage, with the aim of promoting knowledge of the past that generates awareness of the present and faith in the future.
The Unipol Group’s corporate museum has two locations in Bologna:
- CUBO in Porta Europa occupies the side wings overlooking the hanging gardens of Via Stalingrado, inside Unipol Group’s Porta Europa office. The space opened in 2013. Fuse* factory handled the architectural and multimedia design.
- CUBO in Torre Unipol occupies the top three floors of the Unipol Tower. The space opened in 2021 as the corporate museum’s second location. Open Project provided the architectural design, while the multimedia teaching space was developed in cooperation with UnipolSai’s Digital Experience DSI area.
CUBO’s initiatives are aimed at a varied audience:
- Young people aged 12 to 17, with winter workshops and summer camps;
- Secondary schools, with educational modules on various topics, including protection with safe driving simulators and multimedia games on well-being and safety at home;
- Adults, with meetings on topical issues, specialised workshops, events dedicated to anniversaries, exhibitions of contemporary art and those created from the Group’s historical archive, educational courses, specialised summer camps, workshops and lessons;
- Families, with dedicated events and shows;
- Law enforcement agencies, with refresher courses on legislation and examinations related to road accidents;
- Group employees, with exclusive, dedicated initiatives.
