The Iris Ceramica Group Historical Museum is the story of a journey that began in 1961. It tells the history of Iris Ceramica Group through its products, people, values and projects in a high-impact sensory and emotional setting. It is devoted to all those who have been a part of the project, carrying forward its ideas and values. The Iris Ceramica Group Historical Museum tells the history of the companies from which the Group was born. The roots of this history lie over half a century back in time, when in 1961, between Sassuolo and Fiorano, Romano Minozzi set up Iris Ceramica, a byword for Ceramics.
A story that tells how a businessman who always kept a low profile undertook lasting projects and nurtured the talents working in the Group companies every day. The companies of Iris Ceramica Group have skilfully kept the spirit of their founder alive, along with the work ethic, creativeness and inspiration Romano Minozzi also handed down in the DNA of his daughter Federica, the CEO today.
The founder strived to ensure the development of each of his businesses, respecting their specific characters and autonomy, making available the resources needed to design, produce and launch their products and services on the market.

The museum’s path dedicated to the history of Iris Ceramica Group is now available online also on Google Arts & Culture. An interactive and dynamic experience that is at the users’ fingertips, telling the history of Iris Ceramica Group through a rich collection of images, videos, colours and unique contents that are continuously updated.

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A collection of Iris Ceramica Group materials, from the 1960s to today. The historical ceramic archive hosts over 100 trays organised by decades, from the 1960s to today. On the top shelf, the red tables summarise the contents of each tray. Each piece of ceramics bears witness to its own era, describing the colours, design and living style. If we look among those of the ‘60s-’70s, the beauty and modernity of some of the pieces are quite amazing. Others are very distant from contemporary tastes. From the 1960s to today, from 15×15 cm red body format to 320×160 cm slabs: all these materials also tell of the incredible evolution in Iris Ceramica Group’s technology and design. Finally, looking through the pieces in the historical archive, we also like to remember that each one tells a story of the work of many people: designers, researchers, kiln operators, but also those who sold, transported, laid and lived with these materials.

Via Ghiarola Nuova 119, Fiorano Modenese (MO) Italia
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