Born from the passion of Pietro Cozzi for the Alfa Romeo brand, the Museum today collects over 60 cars produced by the historic Biscione house from 1950 to the present day, which tell the evolution of mechanics, technology, design, society, politics and marketing.

The cars describe the most recent history of Italy, from mass exoduses, to installment purchases, from the dream of a Spider, to the reality of an Alfasud, from the iconic cinema cars, to street racing coupes.

Pietro Cozzi since 1955, the year of foundation of the Fratelli Cozzi Spa dealership, decides to collect a specimen for each model produced by Alfa Romeo, choosing from the most performing or interesting set-up for collecting purposes.

The oldest cars are the two 6C 2500s: the Freccia Oro, known as the “Gobbone” with Alfa Romeo bodywork and the cabriolet with Farina bodywork, both dated 1950. There are two unique models in the world: the 155 which achieved the speed world record in 1992 on the salt lake of Bonneville – USA and the Giulia 1600 TI Super from 1962 made unique by the original color “London smoke”.

In Cozzi.LAB, the museum’s archive, there are more than three hundred original posters, hundreds of brochures, thousands of documents, user manuals, trophies, art objects, books and sector magazines as well as merchandising objects and sales manuals.

The Fratelli Cozzi Museum opens to the public for events, school visits, public and private conferences. The versatility of the spaces also allows hosting corporate events and meetings, gala dinners, concerts, photo shooting.