120 years of enterprise become space, narrative, and vision.
The Chiorino Heritage Center, inaugurated in Biella by the Chiorino Group on the occasion of its 120th anniversary, is an exhibition space that transforms industrial history into a living experience, bringing origins and future into dialogue.
At the heart of the project is the Narrative Belt, the “belt” that runs through the entire exhibition path, guiding visitors across eras, materials, and stories. From a production element, it becomes a storytelling device, making visible craftsmanship, technical expertise, and evolution.
The exhibition unfolds over two levels: on the ground floor, the origins are explored through documents, objects, and a reinterpretation of the founder’s study; on the upper floor, the focus shifts to technological development—from leather to resins—and the company’s international growth. Three main themes structure the experience: Atelier of Materials, Chiorino Horizon, and Innovation.
The Heritage Center thus takes shape as an immersive space where memory continues to guide the future, narrating the transition from a craft-based enterprise to a contemporary multinational company.
