The MARTINI aperitif is a form of art that for over 150 years represents not only a style and a way of life, but Italy itself.
Located in the historic Martini & Rossi production site, Casa MARTINI tells the story of an iconic brand and an extraordinary company.
Its environments allow you to live a unique and surprising experience.
The MARTINI Discovery Tour begins in an evocative scenery, populated by objects that inspire awe and multisensory stations that reveal some ingredients of the secret recipe.
The journey continues in the Mondo Martini Gallery: the result of research work carried out by the company archive, it illustrates the initiative of the founders, the worldwide expansion and the innovative forms of communication that have made MARTINI synonymous with glamour and elegance. The tour continues inside the production plant to admire some of the most evocative steps of the production process. The tour ends with a tasting and – for shopping lovers – a stop at the MARTINI Store.
Other bookable experiences: Martini Cocktail Experience, Make Your Own Vermouth, Martini Vertical Tasting, Martini Cocktail Challenge (Team Building). The rooms of the Terrazza MARTINI and the Bar Academy are the ideal places for business and private events.
