Ca’ Select is the home of Select Aperitivo in its city of origin, Venice. Born from the architectural restoration of a former industrial workshop in the Cannaregio district, the project focuses on the relationship between the brand and Venice and its inhabitants, creating an experiential space open to all. A multifunctional place that hosts part of the production process of Select and offers an immersion in the most authentic Venetian culture. An open door to the world to promote the culture and craftsmanship of the lagoon city, with valuable architectural elements housed within.
Ca’ Select is divided into four multisensory areas: the bar-mixology area, where you can taste the authentic Venetian Spritz; the events area, dedicated to culture and socialization; the production area, which hosts the maceration of herbs and spices that characterize Select’s recipe; and an exhibition path that showcases an authentic Venice, telling the story of Select and its production process through engaging multimedia installations.
