This year, Museimpresa has chosen Venice as the venue for the Residential Seminar titled ‘Business Stories, Energy of the Future’, in collaboration with the Civic Museums of Venice.

“The decision to hold this event in Venice and the Veneto region is no coincidence,” said Mariacristina Gribaudi, President of the Civic Museums of Venice. “Confindustria’s recognition of the Padua, Rovigo, Treviso, and Venice areas as ‘Capitals of Business Culture’ highlights the experiences of Veneto, where local areas, places, production, people, culture, history, and local industrial districts all play a central role. Against this comprehensive backdrop and as a result of the collaboration with the Civic Museums of Venice, corporate museums and archives affiliated with Museimpresa will have the opportunity to meet and discuss the importance of business culture and the need to promote long-term projects and partnerships between civic museum networks and corporate museums and archives.”

The session was introduced by Antonio Calabrò, President of Museimpresa, alongside Mariacristina Gribaudi, President of the Civic Museums of Venice.

“We are living through difficult times, times of crisis and uncertainty. The threats of war, energy shocks, inflation, and recession all impact security, employment, income, and development. Companies are re-evaluating investment plans and business relationships under pressure,” said Antonio Calabrò, President of Museimpresa. “However, in these challenging times, it is essential to strengthen the assets of international competitiveness, namely, the original ‘multi-disciplinary culture’, a fusion of humanistic knowledge and scientific and technological expertise, a future-oriented history, and a strong commitment to quality. Corporate museums and archives are crucial strategic assets for navigating the crisis and driving growth. Their enhancement positively influences brand identity, employee pride, marketing, communication, and market relations, while also strengthening the global prestige of the ‘Made in Italy’ brand.”

Speeches & speakers at the morning conference:

‘The challenge of innovation: the rise and fall of the Maritime Republics’,
Antonio Calabrò, President of Museimpresa, in conversation with Marco Doria, University of Genoa, President of the Italian Society of Economic Historians

‘A new definition of the Museum’, Chiara Squarcina, Head of Museum Operations, Venice Civic Museums Foundation

‘Museums as the tangible identity of business’, Enrico Carraro, President of Confindustria Veneto

‘Business Development mixing heritage and Corporate Social Responsibility: Value propositions and social innovation’,
Annalisa Rossi, Superintendent of Archives and Bibliographic Heritage for Lombardy, Veneto, and Trentino-Alto Adige

12 pm Case Histories:
Stories of Museums, Archives, Companies, and Collections. ‘Museums, businesses, and education: new scenarios mixing culture and fashion’
Federica Rossi, Curator of the Shoe Museum at Villa Foscarini Rossi;
Chiara Squarcina, Head of Museum Operations, Venice Civic Museums Foundation; Alice Marcato, Technical Director, Politecnico Calzaturiero

‘When a furnace becomes a living museum: Orsoni Venezia 1888’, Riccardo Bisazza, Board Member, Orsoni Venezia 1888

‘When a private home becomes a corporate museum: The Rubelli Collection and Historical Archive’
Elisabetta Giuriolo, Director of the Rubelli Foundation

‘When an office becomes a museum: the Procuratie Vecchie’
Emma Ursich, Secretary General of The Human Safety Net Foundation and Group Head of Corporate Identity, Assicurazioni Generali Spa