The Factory of Happiness is an experiential museum journey that tells the story of Leone’s sensory universe since 1857. An immersive voyage through themed rooms that interpret the brand’s values, history and identity, engaging visitors in an experience shaped by scents, flavours and colours.
Leone’s story began in Neive, a charming village in the Langhe region, where Luigi Leone created the famous sugar pastilles, becoming within a few years the official supplier to the Royal House of Savoy. Today, Leone celebrates Made in Italy and the craftsmanship of Italian savoir-faire, with products that combine tradition, quality and timeless taste.
The Factory of Happiness is not just a museum, but a vibrant and welcoming space: in addition to offering hands-on workshops, it features rooms dedicated to private and corporate events, a café corner open to the public, and the official Leone shop.
