Navigating between history and the future
On Monday 20th November 2023, at 11:30 am, the collaboration between Museimpresa and Google Arts & Culture was officially launched at Terrazza Martini in Piazza Diaz, Milan. Through this partnership, corporate museums and archives can now join the world’s leading cultural institutions on the platform, showcasing a collection of images and videos that highlight the history of objects, and of the men and women who invented, experimented, produced, manufactured, crafted, and created beauty and wealth.
The dedicated Museimpresa page features over 2,000 images, hosts 33 associated museums and archives, and shares just as many stories that celebrate craftsmanship and the evolution of Italy through a project of participatory culture. The initiative aims to make business culture accessible to everyone, anywhere in the world, at any time, and on any device, while also preserving it for future generations.
Explore the Museimpresa page on Google Arts & Culture
Over 30 museums and archives from Italy’s most important companies are part of the Museimpresa project on Google Arts & Culture, including the Rubelli Company Archive, Benetton Archive, Bracco Historical Archive, Birra Peroni Historical Archive and Museum, Eni Historical Archive, Farmigea Historical Archive, SDF Historical Archive and SAME Museum, Olivetti Historical Archive Association, Cantiere Riva di Sarnico, Casa Martini, Corporate Heritage & Historical Archive – Generali, the Fapim Museum, Aem Foundation, Dalmine Foundation, ISEC Foundation (Institute for Contemporary History), Mansutti Foundation, Marca Corona Gallery, Il Paesaggio dell’Eccellenza, MUMAC (Cimbali Group’s Coffee Machine Museum), Urbani Truffle Museum, Villa Foscarini Rossi Shoe Museum, Bianchi 1770 Key Museum, Giorgio Amarelli Liquorice Museum, Cuomo Pasta Museum, Fratelli Cozzi Museum, Gias Museum, Lavazza Museum and Historical Archive, Marazzato Museum, Nicolis Museum of Cars, Technology, and Mechanics, Iris Ceramica Group’s Historical Museum, Officina Rancilio 1926, Poli Grappa Museum, and Poltrona Frau Museum.
Explore the Museimpresa page on Google Arts & Culture
On Monday 20th November 2023, at 11:30 AM, the collaboration between the Museimpresa Association and Google Arts & Culture was officially launched at the Terrazza Martini in Piazza Diaz, Milan. The event was titled: ‘Navigating between history and the future’ and featured talks by Marco Budano (General Manager, Martini Brand Homes), Antonio Calabrò (President of Museimpresa), Valeria Gasparotti (Program Manager at Google Arts & Culture), Leonardo Caffo (Philosopher), Gabi Scardi (Curator and Contemporary Art Critic), Stefania Ricci (Director of the Ferragamo Museum), and Anna Scudellari (Board Member of Museimpresa). “The prestigious collaboration between Museimpresa and Google Arts & Culture,” states Antonio Calabrò, President of Museimpresa, “adds to the quality tools available to anyone who views culture as a system of values and who appreciates historical knowledge in its broadest sense. The museums and historical corporate archives preserve and showcase invaluable testimonies of economic and social history, narrating the evolution of Made in Italy products and their extraordinary ability to connect beauty, quality, and design. This represents a unique social capital, and affirms the ability of Italian companies to ‘do it, do it well, and make it count’ – qualities that define and place them at the forefront of efforts to achieve sustainable development. The most sophisticated digital communication technologies, in which Google plays a leading role, also make it possible to reach new, young, and demanding audiences. It is with this focus on young people, and thanks to these shared values, that Museimpresa and Google Arts & Culture can make a valuable contribution to building a better future,” concludes Antonio Calabrò.
Lunedì 20 novembre 2023 presso la Terrazza Martini in Piazza Diaz a Milano, alle ore 11:30, si è celebrato l’avvio della collaborazione tra l’Associazione Museimpresa e Google Arts & Culture. L’incontro ha avuto come tema e titolo: ‘In navigazione tra storia e futuro’, con interventi di Marco Budano, (General Manager Martini Brand Homes), Antonio Calabrò (Presidente Museimpresa), Valeria Gasparotti (Program Manager di Google Arts & Culture), Leonardo Caffo (Filosofo), Gabi Scardi (Curatrice e critica d’ arte contemporanea), Stefania Ricci (Direttrice Museo Ferragamo) e Anna Scudellari (Consigliera Museimpresa). ‘La prestigiosa collaborazione tra Museimpresa e Google Arts and Culture’, dichiara Antonio Calabrò, Presidente di Museimpresa, ‘arricchisce gli strumenti di qualità a disposizione di chi concepisce la cultura come un sistema di valori e apprezza la conoscenza storica nella sua dimensione più ampia. I musei e gli archivi storici aziendali, infatti, custodiscono e valorizzano testimonianze preziose della storia economica e sociale e raccontano l’evoluzione del made in Italy e la sua straordinaria forza di relazione tra bellezza, qualità e design. Un originale capitale sociale, una conferma di capacità di “fare, fare bene e fare del bene” che connota le imprese italiane e le rende protagoniste di primo piano nell’impegno per la sostenibilità dello sviluppo. Le più sofisticate tecnologie della comunicazione digitale, di cui Google è attore di primo piano, consentono di raggiungere anche pubblici nuovi, giovani, esigenti. E proprio pensando ai giovani e grazie a queste sinergie di valori, Museimpresa e Google Arts and Culture potranno dare un contributo prezioso per la costruzione di un migliore futuro’, conclude Antonio Calabrò.
